Publication: exchange4media.com   By: Dolly Mahayan

Genuus, a fast growing Marketing Technology company specialises in building Omni-Channel experiences for their clients. They are a bootstrapped start-up and are in the business from last five years.

In an interaction with exchange4media, Amit Tandon, CEO, Genuus shared his thoughts on the evolution of marketing technology in this digital era.

1- How did the idea of starting Genuus come to you? What were the reasons behind starting the company?
Having worked