Digitalization will ‘add to’ the frequency of use of available digital channels and not replace others. Banks and Financial institutions have invested in technology that can deliver an Omni Channel experience, but have they leveraged it so far? explains Amit V.S. Tandon, CEO, Genuus

‘Omni Channel’ has been a buzzword for a few years now and it would only be prudent to understand its efficacy and relevance in today’s real-life context. I would like to view Omni Channel more of